Digital Strategist, Writer and Consultant
About Me
I am an email marketing specialist. I build strategies for e-commerces worldwide to connect people with their favorite brands through emails that everyone would like to read. I don't create spam, I develop content for users that are really interested while making sure we drive sales. Also, I have a deep deliverability knowledge in order to send all the communications in the proper folder and a good understanding of how every automation work to not leave money on the table.
A hobby? writing. My first book Un exilio en el olvido, it's a diary of poems and will be published in July 2023.
Email Campaign Creation SMS Automation Segmentation
Deliverability Klaviyo Integrations Pop-ups Audits A/B Tests
Skills
Software proficiency
Experience
Oct 2023
until Jun 2024
Email Marketing Manager at ECDigital Strategy
New York (Remote Work), United States.
-Audit customer Klaviyo accounts to identify gaps and opportunities.
-Creating monthly content calendar.
-Setting up automations.
-Optimizing flows and identifying rooms for improvements.
Jan 2023
until Jun 2023
Email Marketing Executive at Underground Ecom
Croydon (Remote work), United Kingdom.
-Audit customer Klaviyo accounts to identify gaps and opportunities.
-Creating monthly content calendar.
-Setting up automations.
-Optimizing flows and identifying rooms for improvements.
-Creating a deliverability report every month in order to keep on track of bounce, unsubscribe and spam complaint rates.
-Run a monthly health report to see the performance of the general strategy and make adjustment to push sales.
Dec 2018
until Dec 2022
Klaviyo Product Engineer at &BAM
Prince Edward Island (Remote Work), Canada.
-Creating email campaigns according to the monthly content calendar.
-Setting up segmentations based on the user’s behavior and interests.
-Deploying automation that allows finishing orders and driving sales.
-Using sms and mms campaigns as a more personal communication channel with the user.
-Developing a discount/sale strategy.
-Creating effective forms and pop-ups to collect new subscribers for the newsletter or launches.
Nov 2020
until Oct 2021
Digital Marketing Consultant at Intelix
Valencia, Venezuela.
-Creating a content strategy for social media.
-Defining KPI to review the performance of every account in order to identify gaps and strengths what was working.
-Feeding the website with blogs and content.
-Facebook ads.
Feb 2018
until Jun 2021
Social Media Marketer at FIV
Valencia, Venezuela.
-Social Media planning.
-Website development.
-Facebook ads.
Feb 2018
until Jun 2021
Freelancer Journalist
Valencia, Venezuela.
-Regional Coverage.
-Political, economic and social chronicles, news, articles, and reports.